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An additional benefit is that industrial rights in women’s football usually are not as clearly delineated by years of intensive commercialisation as with the men’s recreation, giving extra flexibility and creativity in sponsorship agreements. The commercial actuality is women’s soccer provides high (longer-term) return on funding and image for commercial companions and media. There is still a protracted way to go to compete with the men’s sport each in viewers and income, however neither the angle change nor business advantages are going away. As somebody who has been involved...Read more